Central Bedfordshire Council news and press releases

Street Tag to launch in Central Bedfordshire schools

Monday, 11 October 2021

School students, teachers, other school staff and their families in Central Bedfordshire are being encouraged to join in the fun of using Street Tag.

Street Tag logo

Street Tag is a family-friendly smartphone app game that records your physical activity and encourages you to explore your local area by collecting virtual tags located across Central Bedfordshire. The community game went live in August and with a new academic year now in full swing schools are being invited to sign up ready for the launch of the first Street Tag school season starting on 18 October 2021.

Up to 250 people can represent a school team, and you don’t even have to be a student as anyone connected to a school can be part of the team. That includes parents/carers, grandparents, teachers and other school staff who can all sign up and collect tags and points to help their school climb the leader board.

Tags can be placed or collected all over Central Bedfordshire, including parks, footpaths and bridleways, leisure centres and other public spaces including your normal route to school or work, turning Central Bedfordshire into a giant virtual playground.

Street Tag will also feature as part of the virtual school games, an inter-school competition organised by Team Beds & Luton – Bedfordshire’s Active Partnership. The school games gives children the chance to represent their school team in a number of inclusive activities. There’s no cost to schools to enter Street Tag and by taking part they will compete in their school games area leader board and be in with the chance to win cash prizes for their school.

Find out more about Street Tag.

Councillor Tracey Stock, our Executive Member for Health, Wellbeing and Communities said:

I am delighted that schools can now join the Street Tag initiative. Children and families have faced many challenges to stay active during the pandemic and Street Tag provides an accessible and inclusive opportunity for anyone connected to a school to take part, have fun, and explore some of the many spaces and places Central Bedfordshire has to offer.

Schools in Central Bedfordshire can sign up to Street Tag by completing the simple online form available at It’s free to join and once registered each school will receive full details to make the most out of Street Tag.

Gill Morrow, PE, School Sport and School Games Manager, Team Beds and Luton said:

Our mission is to inspire children and young people to be physically active for life through safe, positive experiences of daily activity and competition. Adding Street Tag to the virtual school games programme provides a fantastic way to engage the whole school, giving all students, their families and school staff the chance to represent their school team. This not only provides maximum engagement and enjoyment for students but the whole school community.

Seun Oshinaike, founder of Street Tag said:

We are excited to be engaging schools in central Bedfordshire, helping families and communities get physically active in a fun, sustainable and accessible way.

Street Tag is both a fun and highly competitive game with the opportunity for people to engage and win prizes in a variety of activities and competitions using their smartphones.