Protect yourself from buying fake goods
Counterfeit (fake) goods are becoming increasingly common, particularly online through marketplaces, social media and unofficial websites. They are often advertised at prices that seem too good to be true and can appear almost identical to genuine branded products.
Buying counterfeit goods can leave you out of pocket, put your personal information at risk and, in some cases, expose you to unsafe products. Fake goods are often poorly made and may not meet UK safety standards, including:
- electrical products that can overheat or cause fires
- cosmetics containing harmful ingredients
- toys that do not meet safety standards and could injure children
- medicines, alcohol and vaping products that may contain dangerous substances.
Buying online - what to look out for
When shopping online or through social media, be cautious if:
- the price is much lower than expected
- a seller pressures you to buy quickly through flash sales or limited-time offers
- the seller only accepts bank transfers or cash payments
- social media accounts have little genuine customer engagement
- links are repeatedly shared across social media
- the seller cannot provide proof that goods are genuine
- websites or adverts contain spelling mistakes, poor-quality images or unusual web addresses.
If you are unsure whether a product is genuine, check the brand's official website and buy from authorised retailers wherever possible.
Why are counterfeit goods a problem?
Counterfeit goods don't just harm legitimate businesses. The profits from making and selling fake products are often linked to organised crime and can help fund offences such as fraud, money laundering, human trafficking, drug supply and other serious criminal activity.
How to protect yourself
Reduce the risk of buying counterfeit goods by purchasing from reputable retailers and trusted online sellers, being cautious of prices that seem too good to be true, and checking packaging and branding for signs that a product may not be genuine. Keep your personal and payment details secure and, if something doesn't feel right, don't buy it.
Report suspected counterfeit goods
If you suspect someone is selling counterfeit goods in Central Bedfordshire, please contact our Trading Standards: trading.standards@centralbedfordshire.gov.uk